KEEP
IN TOUCH
If
you don't contact ALL of your customers regularly, your competitors
will!
Keeping in regular contact
with ALL of your customers is a problem that faces virtually every
business.
Too much contact, and you risk upsetting a perfectly solid business
relationship.
Too little contact, and you risk loosing a perfectly good customer to
your competitors.
Timing is all important - how many e-mails do you read on a Monday
Morning?
And try and keep it short - add additional information to your website and link through.
A well thought out e-mail marketing campaign should be an integral part
of your normal marketing activities.
See below for our "Tricks and
Tips"
LATEST
NEWS:
We can offer you a simple e-mail marketing solution that we run, on your behalf.
And if you have at least 250 contact addresses, it will cost no more
than a first class stamp.
You provide:
The words
The images
The e-mail
addresses of your customers and contacts
We provide:
A choice of simple
templates (or we can load your own)
Your logo, words and
images loaded and sent for your approval
The option to send your
campaign at the optimum time
A campaign report
And if you have 750 e-mail
addresses, the cost falls to just 10p per mail
Contact us for more information:
E-mail
info@practicalebusiness.co.uk
or call 01327 703583 today
TRICKS
AND TIPS
If
you already run e-mail marketing campaigns and want to improve your
response rate, try these simple ideas:
The most effective e-mail marketing list is the one you have built
yourself.
Contact lists should be kept up to date.
Customer and market segmentation, together with gap analysis, should be
used to target e-mail marketing campaigns.
Send your campaigns when your customers and contacts are likely to read
them.
B2B campaigns sent on a
Friday will be "left until next week"
Send them over the weekend, and they will be part of the Monday morning
clear out!
Many companies have access
to ready made e-mail marketing campaigns from their suppliers
and trade associations.
Make use of them.
Download
our Best Practice Guide